Eyecessories Folding Eyeglass Cases PDQ
2023
Created for Hilco Vision in 2023, this Eyecessories branded display was designed to catch the customer’s attention using bright colors and a POP/ Lichtenstein art style. Through integrating the instructions of the product into the PDQ, the customer is informed of how to use this sleek eyeglass case, therefore maximizing sales potential. This display was made at Walmart’s request, and has since garnered interest from various other customers as well.
Concept Revisions- Make it “POP”
As we kept having conversations with the customer, we started to have a better idea of their wants and needs within the retail space. The suggested display would need to grab the attention of a younger demographic and have some instructions on the display to show how to use the product since it may not be clear to everyone how this product works.
Illustrations on PDQ
Using reference images of the actual product, a range of illustrations were created to show a step by step how-to for this product. The instructions were made in the same POP art style to ensure a cohesive look and feel.
Print Documents and Dielines
Working with our Asia team and suppliers, dielines were created and populated with the graphics chosen by the customer.
PDQ Instructions for Assembly
After receiving the samples for the PDQ display, we realized that an instructions for assembly for the retail store employees will be necessary to ensure the back panel to be inserted correctly. Using renders and illustrations an assembly instruction sheet was created to be included with each PDQ.
Sample PDQs
After a couple rounds of revisions, this version was created and sent to us for testing.
